At The Crux \u2013 Privacy Policy
<\/b>Last updated:<\/b> 18 November 2025<\/p>\r\n1. What Personal Information (PI) data is collected?<\/b><\/h3>\r\n
In accordance with At The Crux\u2019s data minimisation principles, data collected on individuals is limited to only that which is demonstrably required to fulfil At The Crux\u2019s activities and in accordance with the relevant jurisdiction.<\/p>\r\n
We use Personal Information to:
\u2022 Analyse and improve the website\u2019s performance
\u2022 Run advertising campaigns on platforms such as Facebook
\u2022 Measure and improve the effectiveness of our marketing
\u2022 Understand what content is most relevant to our visitors<\/p>\r\n
We use cookies and similar tracking technologies to improve performance, understand user behaviour, and serve relevant advertising. These include:
\u2022 Google Analytics<\/b> \u2013 to track website traffic and user interactions
\u2022 Facebook Pixel<\/b> \u2013 to deliver and measure the performance of Facebook ads
\u2022 HotJar<\/b> \u2013 to understand how users interact with our site through heatmaps, recordings, and feedback tools<\/p>\r\n
Other tools may also be used from time to time. You can control or opt out of cookies through your browser settings.<\/p>\r\n
Visitor and User data will never be sold or shared with third-party marketers for commercial purposes. We may disclose PI to comply with a court order, subpoena, or a request from a law enforcement agency, and when reasonably necessary to protect the safety of our Visitors and Users.<\/p>\r\n
If you provide your contact details (such as name and email address) to hear from us or our affiliated ministries, you are consenting to receive communication from Martyn Iles<\/b> and the ministries he is associated with. This may include occasional updates from trusted partners such as Proto<\/b>. We will only share your contact information with these partners where we believe the communication will be of genuine interest and aligned with the values you\u2019ve opted into.<\/p>\r\n5. How is PI data stored?<\/b><\/h3>\r\n
PI information collected by At The Crux is securely stored and not accessible by unauthorised third parties.<\/p>\r\n
We may use reputable third-party services that collect, monitor, and analyse data on our behalf. These providers have their own privacy policies, which we encourage you to review, to understand how they manage and protect your data.<\/p>\r\n